How INFUSE Has Driven Success 
for Siemens Across 11+ Business Units

Siemens’ trusted GTM demand partner
Leverage our successful formula 
for your business unit
Talk with a demand expert
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INFUSE is your approved vendor and strategic GTM partner, dedicated to empowering Siemens’ global growth—collaborating with 50+ Siemens stakeholders worldwide

“From our first exchange they have been very responsive. They listen carefully to our needs, and importantly, they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively into the future.”
— Chris O’Shea, Strategic Marketing Regional Coordinator at Siemens AG
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INFUSE CMO Victoria Albert shares full-funnel tactics that engage 
buying groups and deliver measurable outcomes for Siemens

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What we’ve achieved together:

7,500+

qualified leads

generated through buying group engagement—resulting in direct pipeline influence across Siemens business units

11+

Siemens industries engaged including:
  • Automotive & Transportation
  • Cybersecurity
  • Energy & Utilities
  • Pharma & Medical Devices
  • Semiconductors

100+

campaigns delivered

over the past 18 months

45

countries

supported with omnichannel activation

Our demand strategists are well-versed in Siemens operating models and poised to craft programs that engage buying groups tailored to your specific business unit

How we have supported Siemens’ objectives in 2025

Identified and activated key personas from target audiences

Completed first stage content mapping and architecture design

Mapped nurture journeys by persona and stage

Set up the foundation for accelerated growth 
through integrated demand intelligence

How we’ll accelerate growth in 2026

Globalising successful program frameworks

Orchestrating full buying group engagement across multiple channels

Deepening mid-bottom funnel penetration with authority 
and proof-of-value assets

Shaping the content mix to align with each stage of the buying journey

Our recommended approach
How Siemens Energy can build on this foundation
As Siemens’ trusted GTM partner, INFUSE is primed to empower Siemens Energy to accelerate growth globally
First-party intent data
Accounts and buyers actively researching power generation, renewable energy, power transmission, and grid infrastructure
Persona precision
Messaging aligned to engineers, project managers, and other key ideal client profiles (ICPs) at IPPs, O&G, and Power Companies—engaging complete buying groups across technical, financial, and operational functions
TOFU/MOFU integration
Full-funnel orchestration with persona-mapped content sequences that adapt to individual buyer needs—delivering relevant assets across all buying stages
Exclusive partner value
INFUSE’s partner ecosystem connects buyer intelligence, intent, and GTM platforms with our omnichannel demand engine—allowing for maximum ROI through unified performance visibility and activation
Success snapshot: Siemens Energy & Utilities
How the INFUSE team is driving growth for Siemens Energy & Utilities with tailored demand programs focused on Process & Plant Engineering:
500+ high-intent leads
across DACH and France
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Intent topics aligned to Siemens Energy’s vision:
  • Digital twin
  • IIoT
  • Digitalization
  • Asset Performance Management
  • Smart Manufacturing & Simulation Software
  • Operations Optimization & Risk Management
  • Industrial Automation & Energy Transition Techniques
Full-funnel approach
targeting Siemens’ engineering, operations, IT/OT, and PM stakeholders
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  • Single-touch and double-touch programs
  • ABM
  • Persona-specific nurture flows
Focused campaigns
on hydrogen pilots, electricity, and compliance-specific narratives
How Siemens Energy can build on this foundation
We recommend Siemens Energy leverage our trusted Siemens playbook to:
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Launch a pilot program
engaging buying groups at Independent Power Producers (IPPs) across executive, technical, and procurement roles
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Scale demand generation programs globally
for Grid of the Future, Hydrogen Technologies, and Digital Twin platforms with content aligned to each journey stage
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Build regional and persona-specific flows
to engage buying groups with relevance and precision across geographic markets

The INFUSE team is here
to support Siemens’ growth